Brand Identity
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I'm Jeffrey Dirkse, a Freelance Designer and Illustrator from The Netherlands with over 15 years of industry experience. This is my Brand philosophy.
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Mission
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My mission is to help brands visualise the core essence of their company by designing a strong, bold and versatile Brand Identity. Through communication and enthusiasm I’m providing a brand with designs that their target audience can relate to and be excited about. "Creating brand experiences that leave a lasting impression"
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Keywords Values
Strong Quality
Bold Involved
Versatile Organised
Energetic Passionate
Logo
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My logo is designed out of three shapes, which together form one; a letter J. I choose to use my real name as part of my Brand Identity with the philosophy that everything I design is a part of me — the continuous development is new experience and an evolving mindset gained over time.
Keywords: Abstract, Bold, Clean, Minimal,
Recognisable, Strong, Thoughtful
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Shapes
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By using the three shapes that my logo is build upon, I have the the freedom to create abstract material to be used as promotional items like merchandise for example.
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Color
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The core colors of my Branding are monochrome, but I use vibrant colors in both my client and personal work. I prefer the contrast of vibrant thumbnails against a black background so it has the most potential to stand out and be recognised.
Portfolio
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Below is the grid of my Portfolio together with the underlying structure. The base height is defined by 1x. From that defined base I work with halfs (0,5x) and doubles (2x).
The website is fully responsive and accessible from any device.
Conclusion
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My Brand Identity is the result of working for over 14 years as a Freelancer. Having the obsession to keep growing daily and challenging my thoughts and believes. For more info, and inquiries visit my website at:
www.jeffreydirkse.com
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